Privacy and Cookie Policy
for FitPro Financial

Last Updated: December 18, 2025

At FitPro Financial, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website fitprofinancial.co.uk or use our services.

1. Who We Are

FitPro Financial is a UK-based financial services and accounting firm. We act as the data controller, meaning we determine how and why your personal data is processed.

2. Personal Data We Collect

We may collect the following types of personal data:

a) Information You Provide Directly

  • Name
  • Email address
  • Telephone number
  • Any information you include when contacting us through forms, email, or phone

b) Automatically Collected / Technical Data

  • IP address
  • Browser type and version
  • Device and operating system
  • Website usage data collected via cookies or similar technologies

c) Optional Information

Any additional information you voluntarily provide when communicating with us.

3. How and Why We Use Your Data

We only use personal data where we have a lawful basis to do so. This includes:

PurposeLawful Basis
Responding to enquiries and providing servicesContractual necessity
Sending marketing communicationsConsent
Improving our website and servicesLegitimate interests
Complying with legal obligationsLegal obligation

We use your data to:

  • Respond to your enquiries
  • Provide and manage services
  • Send updates or marketing you have opted in to receive
  • Personalise your experience on our Website
  • Analyse and improve Website performance

4. Tools and Platforms We Use to Collect Data

To provide our services, respond to enquiries, run marketing campaigns, and improve user experience, we use several third-party tools and platforms. These tools may collect certain information automatically or process information that you provide to us. We only use trusted providers and ensure they meet appropriate security and data-protection standards.

1. GoHighLevel (GHL)

We use GoHighLevel to manage:

  • Contact forms and enquiry submissions
  • CRM and client communications
  • Email marketing and automation

GHL may process the information you submit through forms, including your name, email address, phone number, and any message you provide. Data is stored securely within our GHL account and is only used for the purposes outlined in this policy.

2. Analytics Tools (e.g., Google Analytics)

Analytics tools collect:

  • IP address (anonymised where possible)
  • Device and browser information
  • Pages visited and actions taken

We use this information to understand how people use our site and improve performance.

3. Advertising Platforms (e.g., Google Ads, Meta Ads)

Advertising tools may collect:

  • Cookie data
  • Interaction with ads
  • Behaviour on our site (for performance tracking and remarketing)

These platforms operate as independent data controllers and may use tracking technologies to deliver personalised ads.

4. Communication Tools (e.g., Email and Form Providers)

If you contact us by email or via a form embedded on our site, the submitted data is processed by the tool we use to receive and store your message.

5. Website Hosting & Security Tools

Our hosting provider may automatically collect:

  • IP addresses
  • Server logs
  • Security-related metadata
    This is for site functionality and security monitoring.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to collect information about how visitors use our site, to improve performance, and to support our advertising and analytics activities.

Cookies are small text files stored on your device that help us provide a better and more personalised experience. Some cookies are essential, while others are used to understand how the site is used, enhance functionality, or deliver relevant advertising.

Types of Cookies We Use

  1. Strictly Necessary Cookies
    These cookies are required for the site to function properly. Without them, certain features (such as contact forms or secure page access) may not work.
  2. Functional Cookies
    These enable enhanced features such as remembering your preferences or improving site functionality.
  3. Performance & Analytics Cookies
    Used to understand how visitors interact with the site, including page views, time spent, and traffic sources.
    (Examples: Google Analytics cookies.)
  4. Advertising & Remarketing Cookies
    Used to deliver personalised ads based on your browsing behaviour.
    These may be set by platforms such as Google Ads, Meta Ads, or LinkedIn.

Your Cookie Choices

You can:

  • Manage or withdraw consent through the cookie banner or cookie settings panel
  • Delete cookies in your browser
  • Block or restrict cookies in your browser settings

Please note that disabling certain cookies may affect the functionality or performance of the site.

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6. Who We Share Your Data With

We do not sell your data.

We may share your information with:

  • Service providers who support our operations (IT, hosting, analytics, email platforms)
  • Professional advisers such as accountants or solicitors
  • Regulatory bodies or authorities where legally required

All third parties are required to handle your data securely and only for specified purposes.

7. International Transfers

If your data is transferred outside the UK, we ensure it is protected through approved safeguards such as contractual clauses or transfers to countries deemed to provide adequate protection.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes collected, or to comply with legal obligations.

Typical retention periods include:

  • General enquiries: up to 3 years
  • Marketing data: until you withdraw consent
  • Financial and regulatory records: as required by law

Retention periods are reviewed regularly.

9. Your Rights

You have the following rights regarding your personal data:

  • Right of access – request a copy of your data
  • Right to rectification – correct inaccurate information
  • Right to erasure – request deletion under certain circumstances
  • Right to restrict processing
  • Right to object – especially to marketing
  • Right to data portability
  • Right to withdraw consent at any time

To exercise these rights, please contact us using the details below. We respond within required timeframes.

You may also raise concerns with the Information Commissioner’s Office (ICO) if you believe your rights have not been upheld.

10. Data Security

We take appropriate technical and organisational measures to secure your personal data, including encryption, secure storage, and access controls to reduce risks such as unauthorised access, alteration, or loss.

11. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with the new “Last Updated” date. Significant changes may also be communicated to you directly where appropriate.

12. Advertising, Remarketing & Third-Party Tracking

We use third-party advertising platforms (such as Google, Meta, LinkedIn or similar services) to promote our services and reach new audiences. These platforms may collect information about your activity on our Website using cookies, pixels, and similar tracking technologies.

a) Remarketing / Retargeting

We may use remarketing tools to show tailored ads to people who have previously visited our Website. These tools allow us to provide more relevant ads, but they do not give us access to your identifiable personal information.

b) Tracking Technologies Used

Advertising partners may collect:

  • IP address
  • Device and browser details
  • Pages visited
  • Actions taken on our Website
  • Ad interactions

This information may be used to:

  • Measure and improve ad performance
  • Create interest-based audiences
  • Deliver personalised advertising

c) How Users Can Opt Out

You can manage or opt out of personalised advertising by adjusting your settings:

We obtain consent for cookies and advertising identifiers via our cookie banner.

d) Legal Basis for Advertising Activities

We process data for advertising and analytics based on:

  • Your consent (for cookies where applicable)
  • Our legitimate interests in promoting and growing our business

e) Third-Party Disclosure

Advertising partners act as independent data controllers. Their use of your data is governed by their own privacy policies.

Contact Us

If you have any questions or wish to exercise your data rights, please contact:

Email: info@streets.uk

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At FitPro Financial, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website fitprofinancial.co.uk or use our services.